Step #1 – Researching your Ecosystem
We believe in a Digital Ecosytem that is specific to your brand – there are certain digital channels which are best suited for distributing your message. These channels are distinguished by demographics, locations and social trends. Cost effective digital placement means that your business has to be in those channels utilized and frequented by your market.
Step #2 – Optimizing your Digital Presence
Next, optimization of your digital presence within identified channels utilizes the strengths and nuances of those channels in a way that makes the most sense from the standpoint of your audience. This optimization translates into utilization of the best images, content and calls to actions that are relevant to and expected by a channel’s audience, in order to maximize their conversion.
Step #3 – Education of What to Look for
Finally, we believe in education of our clients as to how the Digital Ecosystem works, their part in it and what to be on the look out for since they are often best suited to spot the trends and changes to their business. Education in this sense is used as a key strategic element of a business’ digital presence and to provide us the intelligence to make those ongoing changes in their digital presence and content so as to stay in front of their competition.