The Digital Eco System
There is no doubt but that your customer and ours is becoming increasingly digital, in their information consumption and buying habits. The practical effect of this trend is that in order for the customer to make purchases from you they first must know that your store, business or presence exists – in today’s world that means that when a prospective customer searches for you, your goods or your services, you not only have to appear in the search results but you need more and more to be validated by that customer’s peers through their social networks.
Being Found in More Than One Place
Today’s Digital Ecosystem is made up of many different channels, but which channels are consistently utilized and frequented in accordance with specific demographics. For example, a LinkedIn member is often not a MySpace member, and therefore time, money and effort to outreach to your target demographics must focus on channels with consistency in membership. This is not the whole answer though, as there are numerous channels competing and sometimes supporting each other that will be relevant to your demographic – which is why you have no choice but to be in as many places as your customers are in the digital ecosystem.
Simply Having a Website Is Not Enough
As mentioned many digital channels reinforce other channels, as for instance the Facebook Like button is a measure of popularity utilized by Bing’s search engine in ordering search results, roughly being the more Likes the higher in the search results your business will rank. With the arrival of the Google+ social network, the +1 metric utilized by Google is already tracked in Google Webmaster results. So simply having a website without social integration is no longer enough to get noticed in today’s Digital Ecosystem.
Always Changing and the Need to Stay on Top
The nature of the Digital Ecosystem is that it’s fluid, where the players are constantly changing and tweaking their product, services and algorithms as a means to be more competitive within the ecosystem. This means that your digital properties have to coincidentally be updated in order to remain competitive and useful, and often utilize different channels than previously utilized in order to do so.
CostaRicaCLOSEUP.com knows and uses the Digital Channels in today’s and tomorrow’s Digital Ecosystem