We believe in efficient content development and utilization, which means that each piece of content whether an article or video is optimized for the words and phrases your customers are searching for, and as well that piece of content can be reused or repurposed again and again.
Effective Channel Strategies
An effective channel strategy seeks to repurpose existing content in the multiple forms that consumers are now accessing digital content – for instance your website would be structured so as to be both viewable and optimized for mobile devices and tablets, both of which are growing consumption segments.
Language alternatives, either embedded content or inclusion of a translation utility should be utilized. Notably, the former could permit an RSS feed to populate separate Facebook Pages and Twitter channels so as to multiply content distribution.
Content Supporting Strategies
Digital advertising that supports and supplement the digital content can be obtained by way of inclusion in CostaRicaCLOSEUP’s Digital Magazine. Third party placement digital advertising such as available through Adwords, Facebook and now Linked, should also be considered.
Awareness of Content Efficiencies
Content efficiency essentially takes written website content and transforms it into forms suitable for Channel and Supporting Strategies. As an example, headlines should be 140 characters or less for Twitter consumption, images should be utilized for Facebook and Google+ consumption, while content can be easily transformed into a visual message, preferably not more than 60 seconds in length. Digital radio is a growing area with extensive reach and potential where existing content can similarly be repurposed for audio consumption, as an interview, editorial or advertisement.
CostaRicaCLOSEUP.com understands and applied Innovative Content Strategies on a daily basis, why not put them to work on your Content optimization?