maximizing your online presence

About CostaRicaCLOSEUP.com

Our flagship magazine website CostaRicaCLOSEUP.com is a topical information resource on all aspects of Costa Rica, which is updated on a daily basis, and is growing extensively on a subsite basis with current microsites for Costa Rica Realestate, Costa Rica Surfing, Advertising and Consulting & Design.

We’re Big +100,000 Costa Rica Indexed Pages

As detailed in the Advertising subsite, the CostaRicaCLOSEUP now has over 100,000 pages indexed and is a true worldwide site with traffic from over 100 countries and languages represented. This site also forms the central spoke of the CostaRicaCLOSEUP digital ecosystem.

You Benefit from our Experience

We utilize the experiences and learning from having developed and continue to expand the CostaRicaCLOSEUP brand into the Digital Ecosystem for our clients in the Costa Rica market. Essentially, we’ve ”Been There and Done That” so that we’re able to bring real-life action to our client’s brands and their digital footprint.

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framework optimizations

It’s Both the Inside and Outside that Counts!

Website Design is not only how a website looks, but also how it looks from the standpoint of the search engines and how it works related to content and ongoing updates.

Considering Website Design for the Future

For instance a key consideration in structuring a website is how easy will it be to change, so as to optimize content in accordance with what your analytics are showing your visitors are interested in and what they are not.  This ability to add, change and modify content by non-technical content writers and providers is also important from the standpoint of SEO where search engines will move newer content ahead of competing “stale” content, and offer a ranking opportunity for those than continue to generate fresh content within their sites – this can be as simple as a news posting, putting up a video or commentary.

Research your Target Market Website Design Appeal

Your prospects want to be able to identify with your website’s content, essentially to imagine and see themselves taking part in the activities to be portrayed thereon. Hi-resolution people photos are extremely important in this regard, similarly video, supported by well written, action oriented content that contains calls to action to become involved in your business.

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spreading your brand

Step #1 – Researching your Ecosystem

We believe in a Digital Ecosytem that is specific to your brand – there are certain digital channels which are best suited for distributing your message. These channels are distinguished by demographics, locations and social trends. Cost effective digital placement means that your business has to be in those channels utilized and frequented by your market.

Step #2 – Optimizing your Digital Presence

Next, optimization of your digital presence within identified channels utilizes the strengths and nuances of those channels in a way that makes the most sense from the standpoint of your audience. This optimization translates into utilization of the best images, content and calls to actions that are relevant to and expected by a channel’s audience, in order to maximize their conversion.

Step #3 – Education of What to Look for

Finally, we believe in education of our clients as to how the Digital Ecosystem works, their part in it and what to be on the look out for since they are often best suited to spot the trends and changes to their business. Education in this sense is used as a key strategic element of a business’ digital presence and to provide us the intelligence to make those ongoing changes in their digital presence and content so as to stay in front of their competition.

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